eHealth Innovation Lab

eHealth Innovation Lab Groningen is a testing and innovation environment for MedTech solutions, eHealth applications, clinical and pre-clinical studies, interviews, brainstorming sessions with healthcare professionals, and much more. 

We support innovation projects at every stage of development, from Technology Readiness Level (TRL) 1 to TRL 9. This means we can help people develop an initial idea, validate concepts, conduct research, test prototypes, and support the implementation of software, services, or products in real healthcare settings. 

Thanks to our extensive experience in healthcare innovation projects such as OSAsense, Digital Doctor's Assistant and FluidBalance, as well as our success in obtaining innovation and research grants (including MIT, VIA, R&D, and ZonMw funding), we offer expertise throughout the innovation process. 

Our team combines experience as healthcare innovators, clinical and pre-clinical researchers (including MD-PhD researchers and postdoctoral researchers), and healthcare professionals. Through our strong connections with primary, secondary, and tertiary healthcare providers, including direct collaborations with Healthcare Centre Groningen, we work together with our clients to bring innovations to the next level. 

Developing a Strategic Communication Strategy for the eHealth Innovation Lab Groningen to strengthen stakeholder engagement, thought leadership, and the adoption of healthcare innovations. 

Together we can determine the final objectives, but possible objectives are: 

• Strengthen the visibility and positioning of the eHealth Innovation Lab as a leading healthcare innovation partner. 
• Improve relationships with healthcare professionals, researchers, entrepreneurs, investors, and government partners. 
• Communicate the value of healthcare innovation and technology development to different audiences. 
• Translate complex healthcare and technology research into understandable content for non-expert audiences. 

Possible deliverables are:

• Communication strategy
• Audience insight overview and communication recommendations
• Stakeholder analysis and Stakeholder map
• (website) content

This assignment can be done in a group of 2-3 students.

At least one group member should be proficient in the Dutch language.