Centre of Expertise Entrepreneurship - assignment 1

The Centre of Expertise Entrepreneurship (CEE) is involved in another Interreg Europe project called MILEstone. Hanze is in the lead for MILEstone. This project is also connected to SIRM, for which the University of Groningen is in the lead – see the other assignment for the same client.

MILEstone will conclude on 1 March 2027. Its end represents four years of collaboration among 12 European partners. CEE is proud of all the achievements in this project and would like to showcase them. At this stage (September 2026), the new Interreg Europe funding calls expected in the summer of 2027 have not yet been announced. CEE would like the chance to continue on new Interreg project, which makes showcasing current achievements to a broader audience even more important.  

CEE would like to have a compelling four-year retrospective of MILEstone. The summary should showcase the project's achievements, demonstrate the value and necessity of international cooperation, and communicate that Hanze is a strong and attractive partner for future international initiatives. 

Ultimately, the goal is to help position Hanze for participation in a new international project focused on Human Capital.  

Based on the context and requirements, the client would like the student to create the following: 

• a concept proposal for how to communicate about the achievements to a broad international audience (i.e. good storytelling) and its implementation 

• a potential PR campaign that fits communicating about achievements in this project – should this be deemed necessary 

• a related step-by-step implementation plan for the client (including relevant channels) 

This assignment can be done in Groningen

This assignment can be done individually or in a group of 2 students

All the activities leading up to the communication in April, depending on the planning, must be completed before 1 April 2027. 

CEE is looking for students who enjoy being creative, like to think strategically, and can navigate the international world of European funding program and project collaboration.