Musicalschool Sint-Maarten

Musical School Sint-Maarten is an initiative by Roos de Vries, who lives and works in Sint-Maarten as an art teacher. She is passionate about teaching children dance, music and theatre.

The primary target group consists of children aged 6 - 13. However, the communication and marketing efforts should be directed towards their parents, who live on Sint-Maarten.

Musical School Sint-Maarten does not yet have a website or a professional logo, but the owner would like to expand the school and improve its online presence. The school is already active on social media, particularly Instagram, Facebook and YouTube. Although people can find the school online, there is room for improvement in its visibility, professional appearance and audience engagement.

An important aspect of this project is understanding the local culture and mentality of Sint Maarten. Students should explore how the island's cultural diversity, community dynamics and intercultural aspects influence communication and marketing. They should consider how to create communication that resonates with local parents and encourages them to engage with the school.

Communication Strategy and Visual Identity 

The assignment is to develop a communication strategy that also includes the development of a visual identity (including a slogan). Musical School Sint-Maarten is active on social media and has online followers. The school would like to see more interaction and engagement. The project should therefore focus not only on increasing visibility, but also on understanding what is needed to build a more active and engaged (online) community. 

1. Visual Identity and Logo                                                                                                                                                                     
   Musical school Sint-Maarten would like to develop a strong visual style in order to apply this in the (current) communication material like flyers, videos, the website, social media and other communication materials.
   
   
2. Communication strategy
   Musical School Sint-Maarten would benefit from a more professional online presence. Roos is looking for students who can help her think about how to improve the school's visibility on Facebook, Instagram, LinkedIn and potentially other relevant platforms. Focus should be on The aim is to a cross medial strategy with practical recommendations for reaching new students and their parents, strengthening the school's online presence and increasing engagement with its existing audience.
   
   
3. Website
   Part of the communication strategy is the development of a framework for the website. The goal for the musical school is to have their own professional website online by the end of this school year. There is photos material available. Students should think about (and advice) how to write and review (future) content.

Your final proposal should demonstrate your ability to apply communication theory, conduct audience research and develop culturally sensitive communication strategies. The recommendations should be realistic, relevant to the local context and achievable for a small, growing school. 

This assignment can be done individually or in a group of 2 students.