Project Making City
The energy transition is one of the most challenging challenges society is facing. To get rid of fossil fuels behavioural change is needed. How can we support behavioural change for instance in mobility, in the way we buy our groceries? How can we create campaigns for promoting local products, how can we set up behavioural change that people choose their bike and public transport instead of their own car? The overall theme is how can we create more awareness on the challenges needed, and how can we design communication (campaigns, video, explanimations, etcetera) to raise awareness.
Communication product: game, explanimation, experience, etc.
Target group: People living in Groningen
International: yes, Groningen is an international city
Client: project Making city, Rob Roggema, Groningen municipality, Wim Elving
Suitable for international students?
Yes (making city is a Horizon 2020 program, with 8 cities involved. Groningen is lighthouse city)